Developing a Fundraising Plan

When creating a fundraising plan, you’ll need to identify your major donors and develop a case for their support based on a specific fundraising goal. Your strategy will need to include how your nonprofit will engage with and communicate with your donor network. It’s important to identify the opportunities you’ll want to participate in and the limitations of each. By planning ahead of time, you’ll be able to take full advantage of the opportunities you have. For more about this reach out to

Developing a sustainable fundraising plan

There are a few things that nonprofit leaders need to know before developing a fundraising plan. One of the most important things to consider is how to set priorities. It is not enough to set your fundraising goals. You must evaluate your organization’s needs and capacity to determine what kind of fundraising strategy is most effective for you. Without this, it will be impossible to raise funds to meet your goals. Developing a fundraising plan will help you focus your energy and ensure that you are on your way to meet your goals so that you can support your mission.

In developing a fundraising plan, you must identify your target donors, identify ways to engage your donor network, and devise a strategy to achieve those goals. It is important to understand the limitations of each fundraising approach so that you can make the most of opportunities that are available to you. There are many options to choose from, but the one you select should take into account your organizational capacity and your fundraising goals. Identifying potential sources of sustainability will help you determine what strategies work best for your nonprofit.

Identifying major donors

A successful nonprofit knows the importance of a donor database. This database is a foundation for organizing all of the potential donors. Donor data should be updated on a regular basis. Make sure that the database is sorted by average donation amount. Identify donors who make smaller contributions and sort them accordingly. 

It is important to cultivate your prospects. Make sure to spend a considerable amount of time with each donor. It is also important to establish a personal relationship with each major donor. Donors who give more than $5,000 will be more likely to give more. Donors who donate more than $100,000 are 32 times as likely to donate to another charity. In general, 60% to 80% of capital campaign donations will come from major donors.

Planning a fundraising campaign

If you’re planning a campaign, the first step to achieving your objective is to set a topline revenue goal and a deadline. Typically, these goals will differ from campaign to campaign, but you can use some basic principles to help you set an ambitious but manageable goal. To set a realistic topline revenue goal, consider past campaigns and the nonprofit’s overall budget, including anticipated overhead costs and fundraising timeframes.

First, make sure to set a clear start and end date for your campaign. Having a deadline will help you track your progress. Without a timeline, projects can drag on indefinitely. Once you’ve set a date, it will be easier to track progress and adjust your plan as needed. A good general target is 15% of the total project cost. This amount will help you make decisions about whether your campaign is on track.

Cleaning up donor database

A successful fundraising plan requires a clean donor database. Donor data must be accurate and up-to-date to avoid wasting money on inactive donors. Keeping donor data up-to-date is especially important for nonprofits, which face the problem of employee churn and highly mobile workforces. Most people move or change jobs frequently, so data isn’t always accurate.

Update your Strategic and Fundraising Plan

If your organization has already engaged in a strategic and fundraising plan it is important to keep the plans up to date.  It is best to engage all of the key members and stakeholders in the process.  Get insight from everyone across the board so that you can develop a better and more comprehensive plans.  Incorporate all of the items in the plan including the donors, network, opportunities, and an up to date database.  

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