Indera Technologies: Why all businesses NEED a website

As the covid-19 pandemic closed down physical locations, and businesses saw a loss in sales, they were forced to shift to online, creating a demand for websites to sell products on, and attract new clients all over the globe.

We spoke to Indera Technologies, a software company based in Toronto, Canada, specializing in web development. “As the world shifted online, the demand for websites increased. E-commerce websites, SEO (Search Engine Optimization), and static landing pages were, and still are, in the highest demand. We truly believe here at Indera Technologies that every business across the globe NEEDS a website, whether it is to showcase what they do, or sell physical or digital products, it is a necessity in a fast changing, digital world.”, said Gianluca Astorino, Founder of Indera Technologies.

In a world where almost every business has a form of digital shopping resources, we see an increase in small businesses shifting to an online approach as well. Although websites can become expensive, companies like Indera Technologies provide alternatives to lower costs for small businesses. “We have solutions for small businesses that start at only $10 a month to sell products, where Shopify or Wix charge upwards of $30. Depending on what the business needs, we help them make the best decision as to having us design and develop the site with a platform like Wix or Shopify, or custom developing the site from scratch.”, says Gianluca Astorino.

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Another resource that is in high demand is SEO developers. SEO helps rank your business higher on search engines, so when someone searches you, or your business, they find you at the top of the list. As businesses began to shift online, the search pages were bombarded with new business listings, and websites, especially in niches that didn’t have a wide scope of businesses online before. This required SEO involvement from the experts, to help the businesses who wanted the higher ranking titles. “We helped a local swimming business here in Toronto rank in the top 3 when you search them up. In peak season (summer), they have over 1000 views per month to their listing and website in a small town of 40,000 people. That’s huge for such a niche business.”, says Gianluca Astorino.

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Shopping sites like Amazon saw a huge spike in sales, as people weren’t going into physical locations anymore to buy their everyday items. People often found themselves asking, why would I shop in store when you could get everything you needed delivered to your doorstep in a matter of days.

The businesses who suffered most were those who didn’t transition to online shopping. When we would go to businesses and offer our services at the start of the pandemic, they often would shew us away, but then they saw a decline in sales as they were forced to shut down for a while. I’m not just saying this because I want you to buy from us, but your business needs a website, whether it is something simple to showcase who you are and what you do, or an E-commerce site to let people buy your products, you really need it to stay alive, the world isn’t what it was before, and without adapting, your going to be left in the dust.”, says Gianluca Astorino.

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In conclusion, we see that the world isn’t the way it used to be, less and less people are going into stores to shop, and more people are looking for your business online. Covid-19 has put a damper on every business, and we look for resources to help you and your business succeed. We thank Gianluca Astorino and Indera Technologies for providing their insight on this topic.

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