Being a handyman requires you to possess a wide range of skills. However, if you want to grow your business, you should also market yourself well. Advertising your skills could be an efficient way to get the word out about your business. Should you be hiring an advertising or marketing agency for the same? Well, not really!
There are several ways to market your handyman business yourself. Here’s how you can go about it.
Start next door.
As a handyman, your clients are not people in other parts of the country. Your clients are people in your local community. If you want to advertise your handyman business, you need to meet prospective clients in the area you live in.
You can start by requesting your family, friends, colleagues, and neighbours to refer your services to people they know. Start networking by attending local events, meetings, and participate in other local activities. You can meet a lot of people from your community at these events. Would you mind taking the opportunity to speak to them, introduce yourself, and explain your offer’s services?
Create a website
It has become prevalent for people to use search engines for almost everything. Creating your online presence with a website is an easy way to advertise your handyman business. Thanks to several web hosting platforms available nowadays, putting together your website have become relatively easy and inexpensive. Ensure that you have all the essential information on the website, including your working hours, services offered, and contact details. You could also include a blog providing helpful information and tips to your visitors. The more content you have, the better traction it creates, helping you rank higher on Google searches.
Your website does not need to be fancy or complicated. Instead, create a mobile-friendly website that loads fast and is easy to navigate.
Advertise your services on social media
Social media users are increasing day by day. You can use various social media platforms to create a robust online presence. Use these platforms to interact with prospective customers and build a trustworthy, reliable company. You can use photo and video content for advertising your services on these platforms, widening your reach to potential clients.
You can upload short videos educating clients about different aspects of your business. Provide a link to your website in such videos. The more you interact with your clients, the higher you rank in search engine result pages.
Design flyers that you can hand out.
There are several websites available on the Internet that can help you design attractive flyers. You can also create business cards, brochures, and postcards that you can hand out to people.
Flyers are one of the most affordable marketing tools. They are simple, easily readable, and very easy to produce. All you need to do is print out many of these and start handing them out to people.
Ensure that you mention all the services that you offer along with your contact information. Consider offering small incentives like discounts or special offers on the flyers to encourage people to use your services.
Use paid ads on Facebook
If you have a Facebook account, then you may have seen several Facebook ads cropping up on your timeline. These specially-created ads are highly targeted and can help you advertise your handyman services to people who need them the most. You can include a short video explaining your services or customer testimonials to attract more people to your business.
Facebook offers several different templates that you can use to create an appealing ad. It is also possible to run an email marketing campaign through Facebook ads to send advertising emails to your customers every month.
Use online listings
How do you increase your chances of being found by potential customers? You have to make sure that when people are looking for a handyperson on the Internet, they can find you. The best way to ensure that this happens is to get yourself listed on online directories like Yelp, Local Search, and Google My Business. Double-check to ensure that your contact details are consistent and accurate across all these directories.
Being listed on these directories ensures that your name pops up when someone searches “Handyman near me”.
Include client reviews and testimonials on your website
Before hiring any service, people like to read reviews about the business. Positive reviews build trust and attract more clients to the company.
Follow up with the clients you have worked with and request them to write a review for you on Google or Yelp. You can also post some of these reviews on your website. The better the services you provide, the better your reviews are. When your clients have a pleasant experience working with you, they are more likely to recommend your services to others. Deliver on your promises, be punctual, and be transparent about the pricing. This ensures that you meet client expectations, and they are not caught by surprise with hidden costs.
Conclusion:
Advertising your handyman business does not need to make a hole in your pocket. With a bit of time and practice, you can handle advertising all by yourself. As much as growing your business is essential, it is also equally important to protect your business from unexpected risks. Consider investing in business insurance to safeguard your business from legal and financial threats.
Ref:
– Synup, Marketing ideas for your Handyman Business, Available at https://www.synup.com/how-to-market/handyman-marketing
– Business Next Door, Advertising Ideas for your Handyman Business in 2021, Available at https://business.nextdoor.com/local/resources/advertising-ideas-for-your-handyman-business-in-2021
– WikiHow, How to Promote a Handyman Business, Available at https://www.wikihow.com/Promote-a-Handyman-Business
– Jobber Academy, ADVERTISING YOUR HANDYMAN BUSINESS: THREE EFFECTIVE STRATEGIES FOR LIFTOFF, Available at https://academy.getjobber.com/resources/articles/how-to-advertise-handyman-business/
– Work Wave, How To Advertise A Handyman Business [7 Steps], Available at https://insights.workwave.com/industry/handyman/how-to-advertise-a-handyman-business/
