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Most Popular Online Clothing Stores in Madrid

Looking to update your wardrobe with some new pieces from an online fashion store? You’ve come to the right place; here you’ll find a list of the greatest online clothes retailers right now, as well as a comparison table with their shipping costs, return policies, and web traffic, as well as access to an article on the best practices for selling fashion online and industry data.

This article is part of the “Best online womens clothing stores ” series; let’s get started!

We’ll get right to the point, starting with a list and classification of the ten greatest online apparel e-commerce stores, however, we’ll also highlight seven stores that didn’t make the cut for various reasons. These time Savana Boutique – the best women’s clothing store in Ireland helped us a lot.

To consider: We omitted from the list online clothes businesses that also sold furniture, décor, or domestic things, thus high-traffic companies like Privalia, La Redoute, Vente Privee, or I Cut English were not considered.

Monthly traffic was used as a criterion for choosing and ordering the best virtual fashion retailers. It’s true that it’s a more quantitative than qualitative aspect, but it’s also the most objective approach to classify things.

The traffic statistics are averages and estimations based on tools like SEMRUSH, SimilarWeb, Nétrica, Alexa, and others that can be found here.

Important: Only web page traffic in Spain was considered, with no consideration given to traffic produced by the businesses’ APPs.

Following the table, you’ll find a description of each online store, a link to visit it, and a comparison table of the various e-Commerce.

A comparative table with further detail is included at the end of the article. We will now learn about the various internet retailers.


I debated whether or not to add Amazon in the list. However, their strong devotion to selling trendy products, as well as the massive volume of traffic and sales generated by this product category, propels them to the top of the rankings.

Although Amazon does not break out its revenue by product category, it is estimated that clothes and accessory sales account for 15 to 20% of their total revenue. In 2020, more than 900 million Euros will have been spent.

An estimated 15,000,000 weekly visits from customers who buy fashion products, an animal. This is a different level.

Men’s best-selling brands include Jack&Jones, Pepe Jeans, Levis, and Adidas. Women’s best-selling products have a lot more diversity, with a lot of undergarments, lingerie, and sportswear.

The benefits of shopping at this store are obvious; after all, it is Amazon. Speed, a large inventory, security, and Prime service are all advantages.


With almost 6 million monthly visits, it is in second place. Since 2012, Zalando, a German online clothes company, has had a presence in Spain. One of this “pure player’s” distinguishing features is its enormous inventory of clothing, footwear, and accessories, which includes over 100,000 items and 2000 brands for men, women, and children.

Zalando opened its marketplace in Spain in 2016. On the site, brands can directly market their products. Zalando had an aggressive policy regarding free shipping and return fees until recently (currently from €24.90), which we shall discuss at the end of the essay.

One of the company’s new offerings, Zalando Prive, comes highly recommended. Top brands such as Lacoste, Converse, Versace, Marc Jacobs, and Ralph Lauren are available for up to 75% off. You can sign up for free to learn about their new private sales.


In third place, quite close to Zalando, we have the Inditex Group’s flagship and one of the first ecommerce fashion references (after Mango) to begin selling online in Spain.

Zara.com has almost 6 million views per month in Spain, making it one of the most popular websites in the world, with nearly 50 million visits. Inditex has a significant presence on the list, since it owns four of the top ten ecommerce sites.

More than 10% of Zara’s sales are made online, and by 2020, the company will be selling in every country on the planet, with completely integrated stock (the same off-line stock as online) and eco-friendly processes. Without a doubt, a milestone in terms of inventiveness. You can pick up your online items for free in store thanks to the company’s wide physical network.


The fourth-place finisher is the Swedish behemoth. With approximately 67 million monthly visits, including more than 5 million in Spain, its online store is the most frequented clothing store on the planet. Cheap online apparel, coats, shirts, accessories… all kinds of clothing for women, men, and children may be found at H&M.

H&M is the only one of the online businesses mentioned that offers free shipping with a lower minimum purchase, starting at €20.

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