New e-commerce websites are popping up every day. Because of this, online competition is becoming stiff. It may be time to rethink your marketing strategy and factor in SEO for your e-commerce sites.
eCommerce SEO services are critical for your online business to succeed. It can potentially put you steps ahead of the competition. If the same item is being sold on two competing websites, the website that is search engine optimized is more likely to gain more customers and receive more sales.
But to achieve the goal of an effective SEO strategy, it is critical to be in the loop of SEO trends.
1. Mobile-first
Mobile SEO for e-commerce is a continuing trend since the past year. Google has transitioned to mobile-first indexing for a couple of years now. According to statistics, 87% of users online are on mobile, and transactions generally occur on mobile at 40%. For nearly three years, mobile traffic has overwhelmed traffic on desktops. Because of this, a website that isn’t optimized for mobile may fail to gain potential customers.
2. Artificial intelligence
Artificial intelligence is an incredible tool that has wide-ranging use. It helps create a more unique and personalized user experience. It is causing waves on SEO for e-commerce, especially on product pages. In the coming years, AI will not only be encountered in service calls or healthcare but nearly everywhere.
Google has utilized AI to deliver optimum search results to its users. AI knows what makes articles relevant or valuable. It can automate the classification of web pages and judge their rankings with extremely high precision.
AI plays a crucial role in eCommerce SEO services since it will help enhance your current SEO strategy by finding opportunities. The algorithm of AI helps businesses hasten processes and improve the accuracy of keyword research and many others. Thus, it is essential to be current with the topic of AI and apply it to your SEO strategy.
3. Featured snippets
These are summaries that are found on top of the search results of Google. They are designed to provide quick answers to search queries. Thus, searchers can get answers to their questions without having to visit other websites.
In some cases, Google will choose you to be the authority to provide a quick answer for such questions. The answers will be displayed on the organic results, which means you will have better chances of beating the competition.
If you are on the featured snippet of Google, you can gain an organic click-through rate. It will be a serious boost to your website performance.
4. Web security
Web security is another critical trend that doesn’t have much to do with SEO. But it is vital to the user experience. Keep in mind that users will steer clear of websites that do not have a secure sign-on address.
Users will be leaving your site quickly if they feel it is unsafe. It may result in bounce rates, and your site ranking in organic search will go down. Google wants the best experience for its users, which includes secure browsing. Thus, you must immediately implement HTTPS to help level up your SEO for your e-commerce site.
Also, you might encounter constant attacks from hackers. It can hamper Google from accessing your site since hackers will cause your Web server to slow down. It may even result in your webpage not showing up on Google.
If you own an e-commerce site, it is crucial to keep up with the trends to make sure that your store will be attractive to users and Google. Although keeping up with the trends may incur costs on your part, the payoff will be significant since it will make your e-commerce site more competitive, organized, and popular.
