Every eCommerce website needs a solid SEO strategy to stand out in the highly competitive eCommerce world. An excellent SEO strategy is to include long-tail keywords and concentrate on that. People generally go for short-tail keywords, but long-tail keywords are more specific and most commonly used by website visitors. However, keywords with a long tail receive less search traffic but have more excellent conversion value because they are more specific.
Curious and enthusiastic audiences use these keywords; hence including long-tail keywords is the best way to attract these audiences. The long-tail strategy will become your savior if the market witnesses enormous competition. Most businesses can benefit from this strategy because it allows you to attract visitors with particular search intent. If you still need help conducting keyword research and identifying the right long-tail keywords, you can seek help from the experts providing SEO services in Orlando.
What Are Long-tail eCommerce Keywords?
Long-tail keywords are highly focused search terms that meet the searcher’s intent. These keywords’ search volume, competition, and conversion rates are typically low.
Since these terms are on the “long tail” end of the search demand curve, indicating that few people are looking for them each month, we refer to these as “long-tail” keywords.
Are Long-tail Keywords Important for SEO?
Long-tail keywords have numerous advantages, making them essential to any SEO strategy.
Now, we will discuss in detail the benefits of long-tail keywords.
Less Competition
As explained above, long-tail keywords have lower competition, which makes it perfect to rank higher. Compared to short-tail keywords, Long-tail keywords are easier to remember and better for SEO. Search Engine Land says long-tail keywords account for 70% of all web searches. You’ll lose high-quality customers if you don’t pay attention to them.
Higher Rate of Conversion
Visitors are more specific when they search, which is the benefit of long-tail keywords. Your page definitely comes up when you include long-tail keywords in your content. And people who search for specific information are more likely to convert. Businesses that use long tail keywords see a better conversion rate because the content is tailor-made to visitors’ requirements. So if you understand your audience’s search intent and incorporate appropriate keywords into the content, you are more likely to convert.
Enhance the Visibility of Your Content
When someone searches for a long-tail keyword, Google personalizes the results based on their location, age, gender, interests, and so on. As a result, two users who enter the exact search term may get different results. Since long-tail keywords are more specific and direct, you can easily optimize your website search for that, resulting in quality leads.
Easy to Rank on Google
Google ranks web pages based on authority, quality, and relevance. Because these pages typically have a higher power in the form of backlinks, a small number of enormous industry players control the rankings for highly competitive keywords. But let’s say your website is more recent, or you need to gather more backlinks. Even if you have quality content on your website, the chances to rank higher are less, and in that situation, long-tail keywords will help you rank better. Your long-tail keywords are more specific, and Google knows your content has it, which will increase your authority.
How to Find Long-Tail Keywords?
Make Use of Google Suggest
In Google Suggestions, it is possible to find long-tail keyword variations. When you type in the Google search box, you will discover auto-completion, which people usually search for. You can pick them up and utilize controversy modifiers such as “what” and “how.”
Google users are increasingly entering their queries as questions. When brainstorming long-tail questions for your target audience, make sure to include some that begin with agents like “what,” “how,” “where,” and so on. These words indicate people’s problems and will most likely appear while examining long-tail keywords in your favorite SEO tools.
Short-tail Keywords Should Have Qualifiers
Try supplementing your keywords with qualifying terms pertinent to your brand, products, or content. Try including local information because they are specific. However, these kinds of queries are still sent by potential customers who want to focus their search on a particular area, suggesting a higher likelihood of conversion.
Check Internal Site Searches
If visitors ask these questions on your site, they may also be typing them into search engines. You should include them in your content and make the page more focused with long-tail keywords, resulting in higher ranking and conversion.
Examine Your Competitors
You can use Google search, console and other relevant SEO tools to find out the specific long-tail keywords your competitors are using to dominate the search engine results page (SERP). After understanding the competitor’s keyword strategy and how they include that in the content, you can create different types of content and improve your editorial and visitor experience. Furthermore, you will be given keywords and ideas that you may have yet to consider previously.
Conduct a Gap Analysis
A content gap analysis is important for every website. It will let you know where you stand and how to improve. It will also provide insights on the topic areas you should focus on and how many more pages you need to create. There are different SEO tools available that can assist you in content audits, understanding keyword strategy better, content quality, and more.
You can make use of gap analysis and then improve your site. Once you include long-tail keywords and develop more quality content, you will see a rise in your traffic and sales.
Conclusion
Long-tail keywords are your only chance of survival as ranking for search engine results gets incredibly difficult. If you understand how to extract long-tail keywords and use them to generate authentic content, you will see a rise in your business growth. When the competition is higher and difficult to rank better, always switch to long-tail keywords and see the difference. We hope this article helps you understand long-tail keywords and their role. We also remind you to seek assistance from SEO experts for better results.
