If you’re not using video in your marketing yet it’s time to get started. If you already use it, then take a look at the suggestions and tips we bring you.
In 2022, you have closed many doors to yourself if you are not using video marketing. Don’t worry about what you do because video can fit into any business and industry, and thanks to modern technologies and the development of new tools, even small and medium companies can afford it, not just large ones. You don’t have to be Coca-Cola to make a video, you can just be a sweet little cake shop making healthy sugar-free cakes.
Why video marketing is a must-have:
- You can use it on different channels and adapt it to those channels
- They are equally interesting content for both future and existing clients
- Positively affects ROI
- Increases traffic on your site and thus contributes to SEO optimization
- In most cases, it will be decisive when making a purchase decision
- Increases awareness of your brand
- You don’t need a lot of money, time, and experts – free platforms like Plainly are the solution
Some video ideas
Presentation of the product or service
Presentation of a new product or service will of course be easiest for you through video. And trust us, your clients will love you for it. A picture is worth a thousand words, so it will be much easier for you to explain how the new product works, what are its benefits and how it can meet the needs of your customers, and as for the customers themselves, it will be much faster and more efficient for the way of familiarizing themselves with the product and, therefore, come to a purchase decision sooner. This doesn’t just have to refer to a new product because you can do the same with existing products for which clients had the most questions or doubts, or sales are not going exactly as you imagined and there is room for improvement. Well, the camera is rolling, action!
Representation of the brand/your values and/or social responsibility
Remember that it is not enough to just promote your products. You also work to strengthen your brand and raise brand awareness among your customers. Promote the values you stand for, through your business, and even give an example using your products. Socially responsible campaigns with clients and the general public will always be a plus. A video that promotes your brand’s values or talks about important social issues, people will share, regardless of whether they have purchased one of your products. In this way, the visibility of your brand as a socially responsible business grows, and you are a respectable, relevant, and responsible company.
Let them peek into your business
We all like to take a look behind the scenes, for example at movies, series, and especially at companies whose products we want to buy. Unfortunately, it has been shown many times that big companies hide terrible truths behind the scenes, when it comes to working conditions, hygiene… So show your clients what happens behind the curtain. Show them your professionalism, the conditions in which products are created, give space to your employees who are experts to talk about what and how they work in production, let it be a relaxed atmosphere, people will be interested to see it and that is again a positive impression which will help them in their purchase decision.
Know-how – education is equally important
Don’t forget to constantly educate your customers. Not only about how your products work, how they can fix them if something goes wrong, or how to answer the most frequently asked questions, but also educate them about the values you stand for and why they need to use your products.
Let’s say because they don’t pollute the environment, they’re not made of plastic, etc…
Video testimonials or influencers
Satisfied clients are your promoters. Let them act as narrators who will present their positive experiences with you. Why did they decide to buy, what attracted them, why would they recommend you and your products… In this way, your clients recognize themselves, that is, someone similar to them who had the same problem and now solved it. With the help of your product. Influencers are also great for promotion, due to their large following. Just be careful about which influencers advertise you and how well your values fit with them. It can be a slippery slope if you leave the promotion to someone who is not in line with your values and end up with negative marketing.
Free tools for easy video creation
1. Plainly
Create a template, upload it to Plainly and link it to a data source to create thousands of unique videos. Very easy to use, Plainly means only template + data source. Graphics and data can be changed and adapted to the person watching the video, which is ideal for a personalized relationship with your customers. Five elements you can change: Text elements, image elements, audio elements, video elements, and color.
2. Rocketium
This platform is also great for beginners, offering to create quality videos using your photos and materials. It offers a great creative automation engine, and you can change your video formats and adapt it to different communication channels in just a few clicks. It offers you different templates and also the option to implement your custom templates. An important segment is that you can turn various options on or off for your team members and improve their user experience as well.
3. Typito
Another great video software that is not only easy to use but also allows you to place your banner on the video, which adds to the visibility of your brand. This tool is recommended by many because it is economical, the start is free, and the later prices are quite okay for the options you get. Typito offers you thousands of easy-to-use templates. In addition, you have the option of adding tens of thousands of free photos, numerous options for the font, if you insert text, as well as setting the appropriate background.
4. Animaker
This tool may seem to you the easiest to use, because it is similar to the principle of creation on Instagram, and you are probably familiar with it. With just a few clicks, you can create a video from different videos and photos, resizing and zooming as you see fit. Interestingly, this tool can help you create different animations, let’s say you give voice to the characters that appear in your video, and then you can easily synchronize the audio and video. The developers of this platform claim that you have a large number of templates that you can choose from, which will help your video to be of high quality and look professional.
