Instagram Features For Businesses

Today you can find millions of businesses running on Instagram. These businesses are of all shapes and sizes. As a business owner, you’re always looking for ways to improve and streamline your operation. In today’s digital age, that means looking for ways to make the most of social media platforms like Instagram.  Instagram offers a number of features that can be extremely useful for businesses and as a business owner, it is important to be aware of all the features that Instagram offers in order to make the most of the platform.

  • Instagram business account: Instagram business accounts come with a variety of tools for businesses to access from to grow on Instagram and reach out to a wider set of audience. One of the key features of an Instagram business account is that you have access to insights or analytics about your posts and your followers. With business accounts you can create ads, sponsor posts, get insights etc. to create a business account simply tap on settings of your existing account and choose account option. Now select the “switch to professional account” option. Then it prompts you to select your business category and add details of your business once tapped and your account becomes a business account.
  • Analytics tool by Instagram: As a business owner, it’s important to know how well your content is performing on social media. That’s why Instagram has released a new analytics tool for business accounts. With this tool, you can see how many people have seen your posts, how many people have engaged with your content, and what kind of impact your content is having on your business.You can also use Instazoom website to check the effectiveness of your content strategy and make necessary adjustments. And to view insights simply go to instazoom website and tap on settings on choose Insights tab, from here you can see all your business insights.
  • Instagram ads: Instagram Ads are a great way to promote your business on Instagram. Instagram Ads are targeted, visual ads that appear in the Instagram feed. They can be used to promote your products or services, or to drive traffic to your website. If you have a business account on Instagram you can change any of your posts into an ad by simply pressing the promote button given in the bottom right corner under the post. Then simply choose the number of hours, budget, target audience etc for your add and tap done. your ad will be displayed to everyone now.

Instagram shopping stickers: If you’re looking to set up an online shop, Instagram Shops is the perfect solution. With an Instagram Shopping sticker, you can turn your Instagram feed into an online store, complete with product photos, descriptions, and prices. Shopping stickers allow users to directly click and order products. To add a shopping sticker, simply open the story camera and upload a picture of the product. Now from the stickers tray select “shopping sticker” now add a link to your product to this sticker and tap done. Now people can easily shop from  you by tapping on this sticker.

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